Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.
Pro Carton came to us as they felt that their existing website wasn’t quite hitting the mark in terms of design, navigation and newsletter conversions. The client needed a means of keeping their members up-to-date with industry news in a number of different languages, whilst working responsively across all devices.
Powered by WordPress, the website allows Pro Carton to keep their members updated on industry developments via the publications & news section. The website features multilingual functionality allowing visitors to seamlessly switch the content between a range of languages. A number of call-to-actions can be found throughout the website which focus on increasing newsletter signups, which are fed into their Email Marketing system.