The Dad Club is a new online meeting place for fathers of young children that is run by parents, for parents.

The Brief:

The Dad Club approached us to build a site with multiple areas including ideas for dad days out, family holidays, an agony uncle section and product reviews.

Our Solution:

We built the site in Weblator CMS, which makes it very easy for the client to add their content to the various sections. The site includes advert functionality, allowing ads to be placed in and around the content. Click tracking is included on the ads, so reports can be generated in the admin area to indicate which ads/links are proving to be most successful.